I utilise design to

solve complex problems,

shape strategy

&

create meaningful change

I’m a hands-on Sr. Experience Design Lead working across product innovation and digital transformation, helping teams deliver ambitious work.

How I operate

ORGANISATIONS I'VE HELPED

Selected Work

NGO
Product Strategy

From food assistance to economic agency

Validated a digital marketplace that could shift entire communities toward economic agency — shaped by a week living the reality on the ground in Uganda.

PRODUCT STRATEGY · ETHNOGRAPHIC RESEARCH · SERVICE DEISGN

Learn more

NGO
Product Strategy

From food assistance to economic agency

Validated a digital marketplace that could shift entire communities toward economic agency — shaped by a week living the reality on the ground in Uganda.

PRODUCT STRATEGY · ETHNOGRAPHIC RESEARCH · SERVICE DEISGN

Learn more

NGO
Product Strategy

From food assistance to economic agency

Validated a digital marketplace that could shift entire communities toward economic agency — shaped by a week living the reality on the ground in Uganda.

PRODUCT STRATEGY · ETHNOGRAPHIC RESEARCH · SERVICE DEISGN

Learn more

Government
Digital Transformation

Restoring confidence in a national fraud reporting service

Embedded a Trauma Informed Design framework into a national service — transforming support for victims at their most vulnerable.

Digital Transformation · System Design · Product Strategy

Learn more

Government
Digital Transformation

Restoring confidence in a national fraud reporting service

Embedded a Trauma Informed Design framework into a national service — transforming support for victims at their most vulnerable.

Digital Transformation · System Design · Product Strategy

Learn more

Government
Digital Transformation

Restoring confidence in a national fraud reporting service

Embedded a Trauma Informed Design framework into a national service — transforming support for victims at their most vulnerable.

Digital Transformation · System Design · Product Strategy

Learn more

Financial Services
Organisational Change

Providing a financial lifeline: rebuilding credit, confidence and lives

A 4.8-star rated mobile experience with 800,000+ reviews — built on empathy for people rebuilding their credit and their lives.

Digital Transformation · Product Strategy · Organisational Change

Learn more

Financial Services
Organisational Change

Providing a financial lifeline: rebuilding credit, confidence and lives

A 4.8-star rated mobile experience with 800,000+ reviews — built on empathy for people rebuilding their credit and their lives.

Digital Transformation · Product Strategy · Organisational Change

Learn more

Financial Services
Organisational Change

Providing a financial lifeline: rebuilding credit, confidence and lives

A 4.8-star rated mobile experience with 800,000+ reviews — built on empathy for people rebuilding their credit and their lives.

Digital Transformation · Product Strategy · Organisational Change

Learn more

Testimonials

“

I had the pleasure of working with Tony at Tigerspike, where I saw first-hand his combination of strong design thinking, commercial acumen and sound business judgement. Tony was never afraid to ask the difficult questions or challenge our thinking, always with the interests of the business in mind.

Alex Burke

CEO

“

Tony is an experienced leader with a passion for design and strategy that is matched by his passion for the people he manages... ...He also shows deep care for his team, providing radically candid feedback and true kindness all in support of their growth and success.

Emily Parcell

Leadership Coach | DesignOps Leadership

“

As a seasoned Experience Designer, he cares deeply about the end-users and advocates for them tirelessly. He is never hesitant to go the extra mile so that things are done properly — in the right way.

Sang Valte

Chief Design Officer

“

What truly sets Tony apart, is how he shows up for others. He is incredibly generous with his time and knowledge, acting as a patient mentor and a trusted sounding board across teams. He brings a confident, grounding presence, and has a natural ability to elevate those around him. He is equally comfortable in the detail as he is thinking strategically, and that balance makes him a powerful enabler for teams and clients alike.

Amir Sheikh

Design Director

“

What stood out most was Tony’s ability to create an environment of trust and partnership. He leads with empathy, communicates with clarity, and always makes space for thoughtful collaboration. His support, openness, and ability to balance business goals with user and team needs made a real impact on the success of the project.

Luciana Daniela Nistor

Frontend Developer

“

I had the pleasure of working with Tony at Tigerspike, where I saw first-hand his combination of strong design thinking, commercial acumen and sound business judgement. Tony was never afraid to ask the difficult questions or challenge our thinking, always with the interests of the business in mind.

Alex Burke

CEO

“

What truly sets Tony apart, is how he shows up for others. He is incredibly generous with his time and knowledge, acting as a patient mentor and a trusted sounding board across teams. He brings a confident, grounding presence, and has a natural ability to elevate those around him. He is equally comfortable in the detail as he is thinking strategically, and that balance makes him a powerful enabler for teams and clients alike.

Amir Sheikh

Design Director

“

Tony is an experienced leader with a passion for design and strategy that is matched by his passion for the people he manages... ...He also shows deep care for his team, providing radically candid feedback and true kindness all in support of their growth and success.

Emily Parcell

Leadership Coach | DesignOps Leadership

“

What stood out most was Tony’s ability to create an environment of trust and partnership. He leads with empathy, communicates with clarity, and always makes space for thoughtful collaboration. His support, openness, and ability to balance business goals with user and team needs made a real impact on the success of the project.

Luciana Daniela Nistor

Frontend Developer

“

As a seasoned Experience Designer, he cares deeply about the end-users and advocates for them tirelessly. He is never hesitant to go the extra mile so that things are done properly — in the right way.

Sang Valte

Chief Design Officer

Hear what else people say

Hear what else people say